Ustanawianie celów, zadań i miar dla produktów/usług według kanałów/segmentów

Establish goals, objectives, and measures for products/services by channel/segment

EN Determining what to achieve by marketing. Create qualitative and quantitative targets. Establish metrics to track performance (for individual Market segments [10109] and Channels for target segments [10129]). Enlist the head of marketing to determine marketing priorities and the related measures. (The decision in establishing these goals, objectives, and metrics is founded in Develop marketing strategy [10102] and takes cues from current priorities and organizational strategy.)

Ten proces (APQC PCF 3.3.1) jest elementem liściowym taksonomii — nie ma zdefiniowanych pod-działań. Jego opis znajduje się powyżej.